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We live in a data-rich age, and many online businesses are competing for the attention and time of their audiences.
Over the next few years, the priority of many online businesses will be to use data analysis to personalise content. Your business must understand how to analyse and extract the information gained from digital insights to succeed.
If you want to be the market leader within data science, you must invest in the right talent to collaborate with customers.
Like many other businesses, you likely produce a large volume of data every day, but how much of this data do you analyse for data discovery, improvement, and intelligence? Most likely, not much.
With so much data and not much time at our disposal dedicated to interpreting that data, how can your business collect, curate, organise, and understand all this information effectively? Simple. With the help of a Business or Data Analyst.
With the increase in international regulations entering the marketplace, data analysis has become an essential tool to help make organisational changes and strategic improvements for growth.
If your business collects a lot of data online, having a Data Analyst in your team will enable you to interpret this data and make the essential changes required to develop a strategy for change and growth within your business.
Data can lead to interesting design solutions that are motivated by a deeper understanding of consumer bases.
A Data Analyst is responsible for helping an organisation inspect, cleanse, transform, and model data to find useful information, make informed decisions, and support organisational changes to improve your business.
Having a Data Analyst on your team will enable you to gain a 360° vision of all the details surrounding your customers, helping you to understand their demographics, see which channels they use to communicate with you, discover their interests, habits, purchasing behaviours, and more.
Data categorisation will allow your Data Analyst to create more relevant personalised products for your business in the future.
Hiring a Data Analyst (or a team of Data Analysts) will enable your organisation to:
If you’re considering upskilling an employee to take on the role of a Data Analyst or you want to upskill yourself, we recommend starting with the BCS Professional Certificate in Data Analysis.
The BCS Professional Certificate in Data Analysis is for anyone who needs to understand and apply data analysis within a business change environment. This training would suit Business Analysts, Systems Analysts and Technical or Solutions Architects.
You or your employees will gain a broad understanding of data analysis, including being able to:
Contact me today on +44 (0) 20 3198 7587 to discuss the next stages and to see how e-Careers can help you build your Data Analyst team and prepare your business for future growth.
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