Course Details

What are the Professional Diploma in Digital Selling online course modules?

• Introduction
• Digital Research
• Sales Enablement
• Engagement
• Digital Sales Messaging
• CRM
• Social Content
• Social Account Management
• Integration & Strategy
• Digital Sales Leadership

Professional Diploma in Digital Selling Exams

The exam is a three-hour Pearson Vue computer-based examination. Once you have successfully completed this exam you will be awarded with the DMI Accredited Diploma in Digital Selling which is a digital certification that is globally recognised.

What does the Professional Diploma in Digital Selling course cover?

• In the comprehensive introduction, learn about the concept of digital selling, the ways it has transformed the sales process and how you can use advanced tools and techniques to become a successful digital salesperson.
• Discover how to use social intelligence and social listening to monitor online interactions, read digital behaviour and unlock commonalities that can personalise your engagement.
• Explore how social media and digital tools can facilitate relevant sales messages and content in order to offer the right solutions to the right client at the right time.
• Learn about engagement techniques, how to manage large prospects and client bases with minimal effort and how to handle sales objections throughout the customer journey.
• Gain an understanding of how to strategically craft communications to ensure all client contact is relevant, personalised and aligned with the client’s personal or business objectives.
• Get to grips with the concept and application of CRM and Social Collaboration and how these align to core activities in the sales process.
• Find out how to use a range of content creation tools to assist with the complete content creation process, from researching topics to creating text and graphics and proofing and editing.
• Explore how to manage your social accounts by establishing key performance metrics relating to the measurement of your social customer service, and how to leverage results to increase efficiency and assess opportunities.
• Learn how to conduct an all-inclusive analysis to identify important information such as key trends in geos and top prospects to determine your selling goals and objectives.
• Discover how to take the lead in digital sales by implementing effective communication strategies to keep employees motivated and accountable for their individual digital and social selling strategies.