DMI Certified Digital Strategy & Planning Specialist (Professional Diploma)

A clear and actionable digital strategy is critical in today's competitive digital landscape. This course teaches you how to develop, implement, and manage effective digital strategies that align with business objectives, optimise team performance, and deliver measurable results.

• In-demand career skills: Master the essentials of digital strategy and planning, including digital marketing, customer experience, and data analytics.
• Confidence in strategic discussions: Develop the assurance to manage any digital marketing campaign or lead high-level digital strategy discussions.
• Effective data interpretation: Learn to dissect and interpret complex digital marketing plans and results, turning raw data into actionable insights.
• Strategic tactic application: Master the ability to apply relevant tactics based on specific business objectives, ensuring alignment and efficiency.
• Master campaign lifecycle: Develop the competence to plan, launch, and execute successful digital marketing campaigns from start to finish.
• Measurable goal setting: Acquire the capability to set clear goals, establish objectives, and accurately measure campaign performance and ROI.
• Opportunities across industries: Digital strategists are needed across all sectors to lead digital transformation, from large corporations to small businesses.
• Global recognition: Achieve a globally recognised DMI certification that boosts your employability and CV.

Upon completing your DMI Certified Strategy & Leadership Specialist course, you will be equipped with the skills to lead and implement successful digital strategies. Key topics include:

• Managing Marketing Activities
• Brand Strategy and Communications
• Digital Marketing & Customer Experience
• Digital Channels
• AI, Analytics, Data and Ethics
• Managing a Digital Team
• Budgeting & Building an Effective Digital Team
• Digital Leadership
• Developing a Digital Strategy
• Driving Business Performance with Digital Marketing Strategy

The exam is taken online, and you’ll need to complete it within 2 hours. It includes 120 dynamic questions in a variety of formats, including multiple-choice, image-based questions, matching, and hot-spot queries.

• Exam Format:– Computer-based, multiple-choice
• Duration –up to 2 hours.
• Pass Mark – 60%.

There are no formal entry requirements for this digital strategy course. It's suitable for professionals at any stage of their careers—from aspiring managers to senior marketers—who want to gain the confidence and capability to lead successful digital projects. A laptop and an internet connection are all you need to start.

By completing this course, you'll gain expertise in the following areas:

• Map and optimise the digital customer journey across all channels.
• Develop, implement, and manage digital strategies aligned with business objectives.
• Analyse performance metrics and refine strategies to improve ROI.
• Understand the digital landscape, identifying key channels and opportunities.
• Use analytics tools to measure campaign performance and drive strategic decisions.
• Create cohesive and comprehensive marketing strategies that address customer needs.

Graduates of the Strategy & Leadership Specialist course are highly sought after for their ability to lead and innovate within the digital landscape. This qualification lays the groundwork for senior roles:

• Digital Strategy Manager
• Head of Digital Marketing
• Digital Marketing Consultant
• Marketing Director (with a digital focus)
• Digital Transformation Lead
• Brand Strategist
• Chief Marketing Officer (CMO)
• Strategic Account Manager (Digital)

• 0% Finance available – Spread the cost with flexible plans
• Price-match guarantee
• Choose a payment plan that works for you and start your studies today!