According to Ogilvy, there are at least five key trends that will transform the digital marketing sector in 2018. These include augmented reality and a move away from using hands to interact with tech, in favour of voice and images.
The purpose of these stats? To clearly highlight that the digital world has and continues to evolve. In fact, it changes and develops at such a rate that it has created a skills gap – where businesses need, now more than ever, the expertise of Digital Marketers to engage with their key target audiences and drive growth.
For beginners, this means one of two things. The first? Digital marketing is an extremely exciting industry sector that will continue to evolve. Right now, we can only predict future developments and react to change – where professionals dedicate their time to continuous professional development, to ensure they keep pace with the latest digital trends.
The second? If you want to become a digital marketer, don’t waste time or tuition fees in going to university. Why? By the time you finish your degree, a percentage of what you have learnt will already be out of date.
What’s more, digital marketing develops and changes at a faster rate than universities can introduce, implement and roll out new syllabi – meaning industry professionals would have already moved on several paces before you even press the ‘submit’ button on your job application. Ouch.
So, what’s the solution? Digital. That’s right, the best place to learn about digital marketing is through digital learning or ‘eLearning’ platforms, such as that offered by the Digital Marketing Institute (DMI).
Aside from delivering the most up-to-date information in an accessible and affordable (seriously - a fraction of the cost compared to university) format, DMI certified Digital Marketing courses are updated regularly – and subject to change in accordance with the latest industry developments.
Interested in finding out more? e-Careers is delighted to offer a range of DMI certified digital marketing courses. To enrol, please contact one of our Training Experts today on 0203 198 7700.
We also offer the e-Careers Digital Marketing Diagnostic for you to gauge which course you'll need. Take the test today!