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DMI - Digital Marketing Institute

DMI Certified Professional Diploma in Digital Marketing with Work Experience

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2,291 Students enrolled

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Online Course with Exam

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Start learning immediately

  • iconStudy anytime
  • icon1 in 4 gets hired*
  • icon DMI membership included
  • icon Employability support
  • icon AI skills included
  • icon 0% finance options
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  • Team
£2,695 Inc. VAT

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3 months   instalments of: £898.33

6 months   instalments of: £449.17

9 months   instalments of: £299.44

12 months   instalments of: £224.58

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The greatest struggle of the 21st century will be staying relevant: 90% of DMI students said their training has differentiated their CVs for better career opportunities**.

With many employers now focusing on hiring talented professionals with relevant work experience, it can be challenging to break into the digital marketing profession without it. For this reason, we have developed this course to ensure you get the training, qualifications, and experiences you need to get hired!

This programme combines a globally respected digital marketing qualification with 4–16 weeks of guaranteed remote work experience. You'll gain the confidence and hands-on experience needed to stand out to employers in a competitive job market. Typically, 1 in 4 learners receives a job offer from their placement host.

No experience? No problem. This digital marketing training with work experience is ideal for:

  • Beginners and career changers with no prior marketing background
  • Aspiring digital marketers looking to gain a competitive edge
  • Jobseekers wanting to add practical experience to their CV
  • Graduates seeking a structured route into digital marketing
  • Entrepreneurs and freelancers wanting hands-on digital skills
  • Professionals transitioning from traditional to digital marketing

 

Detailed course overview

Students enrolled:

2,291 students enrolled 

Study method:

Self-paced online learning with tutor support  

Flexibility:

Study online, anytime, anywhere from your PC, phone, laptop or tablet 

Additional support:

Attend live online lessons for exam prep and Q&As. 

Course access:

Flexible 24 weeks course access

Completion time:

8-10 weeks average completion time

Work Experience:

4-16 weeks of guaranteed remote work experience

Intake dates:

Start learning immediately 

Employability:

CV and LinkedIn writing and interview success training included 

Bonus:

6 months of DMI Membership included

What will you learn in this digital marketing training?

This DMI-accredited digital marketing training is developed with input from top experts at Google, Meta, LinkedIn and more. You’ll cover 10 key modules including:

  • AI-Powered Digital Marketing

  • Content Marketing

  • Social Media Marketing

  • Search Engine Optimisation (SEO)

  • Paid Search (PPC) and Display Advertising

  • Email Marketing and Automation

  • Professional Skills for Digital Marketers

  • Web Optimization, eCommerce, and Social Commerce

  • Analytics with Google Analytics 4 (GA4)

  • Digital Marketing Strategy

AI Course

Our AI course will enable you to unlock the power of AI in Digital Marketing. It has been specifically developed for marketing professionals who want to incorporate AI to enhance and optimise digital marketing activities.

Key AI skills you will gain:

  • ChatGPT & Other AI Tools

  • AI and Machine Learning

  • Generative AI and Predictive Analytics

  • Use Cases for AI In Digital Marketing

  • Using AI with Data for Decision-Making

  • Data Collection and Analysis for AI

  • Applying AI to Digital Marketing Channels

  • AI-Driven Campaign Optimisation

  • AI in Content Marketing

  • Monitoring Social Media with AI

  • AI and SEO

  • Using AI to Improve CX

  • Streamlining Marketing Automation with AI

  • Using AI to Enhance Digital Strategy

How to get this DMI certificate with guaranteed work experience?

To earn your DMI Professional Diploma in Digital Marketing and secure your guaranteed work experience, follow these simple steps:

  • Complete the digital marketing course online through our eLearning platform
  • Attend live Q&A sessions and access tutor support
  • Pass the final exam to gain your DMI certification
  • We match you with an employer for 4-16 weeks of remote unpaid work experience, part-time or full-time, depending on your availability.

Study options and flexibility

This course is a flexible, self-paced study training solution that fits your schedule and lifestyle:

  • Online: Study from home at your own pace
  • Self-paced: Complete the course around your existing commitments
  • Live online sessions:Attend live Q&A sessions and get feedback from industry experts

Exam format and details

The DMI Social Media Marketing Specialist exam is online, and you must sit a 2-hour exam, working through 120 focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.

Upon completing your exam, you will gain a DMI Digital Marketing certification.

  • Exam Format– Computer-based, multiple-choice.
  • Duration –up to 2 hours.
  • Pass Mark – 60%.

Cost & payment options

  • 0% Finance available – Spread the cost with flexible plans
  • Price-match guarantee
  • Choose a payment plan that suits your budget and start immediately

Career benefits and professional value

This course enhances both your skills and your CV with real experience and certification. You’ll be able to:

  • Increase your chances of getting hired — 1 in 4 learners are!
  • Apply for junior digital marketing roles with confidence
  • Gain real-world experience employers want
  • Build confidence managing digital strategy and campaigns
  • Join a global network of 630,000+ certified professionals
  • Access toolkits, resources and templates via DMI membership

Next steps and career progression

After completing the DMI Professional Diploma in Digital Marketing, you can opt to take:

Enrol today to gain a digital marketing certificate and the real-world experience to back it up.

Eligibility - Who is this course for?

There are no formal entry requirements for this digital marketing certificate. This course is accessible to professionals at any stage of their career, whether you're a complete beginner or an experienced marketer looking to refine your skills.

Digital Marketing Student review

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Digital Marketing Frequently Asked Questions

What is a Diploma in Digital Marketing course?

A Diploma in Digital Marketing is a professional qualification designed to equip you with essential digital marketing skills and knowledge. The DMI Certified Professional Diploma in Digital Marketing Course covers various topics, including SEO and search engines, social media marketing, content creation, email marketing, inbound marketing and mobile advertising, preparing you to create and execute effective digital marketing strategies.

Which diploma course is best?

The best diploma course depends on your career goals and areas of interest.

  • DMI Certified Professional Diploma in Digital Marketing is ideal for individuals seeking a comprehensive overview of all digital marketing disciplines, including SEO, social media, email marketing, content marketing, and analytics. It's perfect for those who want to develop a broad skill set in digital marketing.

  • DMI Certified Search Marketing Specialist Course focuses on search engine optimisation (SEO), paid search, and analytics. It is best suited for those who drive traffic through search engines and paid advertising campaigns.

Is the AI in Digital Marketing course helpful for my career?

Incorporating AI into your digital marketing skillset can significantly enhance your career prospects as more employers and marketers recognise its growing impact. As a matter of fact:

  • 63% of employers say they are more likely to hire candidates with an AI Certification on their CV.

  • 61% of marketers are already implementing AI-driven initiatives in their marketing strategies.  

  • Source: DMI Member Survey 2024

What support will I receive during the course?

You can access expert tutors, interactive course materials, and our industry-leading learning platform throughout the course. You can also attend live online classes, access recorded sessions, and benefit from our comprehensive career support programme, which includes CV, LinkedIn, and cover letter writing services.

Is this qualification globally recognised?

The DMI Certified Professional Diploma in Digital Marketing is recognised worldwide as the global standard in digital marketing education. Completing this qualification demonstrates your expertise and commitment to staying current in the rapidly evolving digital marketing industry.

What is the work of digital marketers?

A digital marketer is a marketing expert who utilises digital platforms to promote products, services, or brands. Their role spans various digital channels, such as social media, search engines, email marketing, content creation, and online advertising.

Diploma in Digital Marketing jobs include:

  • SEO Executive: £22K - £29K/yr

  • Digital Marketing Executive: £23K - £37K/yr

  • E-commerce Specialist: £26K - £39K/yr

  • Digital Marketing Manager: £37K - £53K/yr

  • Content Marketing Manager: £38K - £51K/yr

  • Digital Marketing Consultant: £40K - £73K/yr

What impact does DMI certification have on employability?

According to the DMI Value of Certification Survey 2024:

The impact of DMI certification on employability and practical experience:

87%
said they believe that it will increase their chances of gaining employment or a promotion
84%
said it has increased their chances of gaining employment or a promotion
85%
believe the DMI Certification increases their chances of gaining employment or a promotion
90%
said that it has differentiated their CV for better career opportunities
97%
said that they believe it will differentiate their CV for better career opportunities
88%
said access to DMI Membership Resources helped them apply their learning and better prepare for real-world work environments