DMI Certified Digital Strategy & Planning Specialist (Professional Diploma)

This Certified Digital Strategy & Planning Specialist course is perfectly suitable for all skill levels – whether you already work in marketing and wish to diversify your skill set, or you’re an experienced Digital Marketer who wants to formalise your skills with a diploma.

There are no pre-requirements necessary to enrol on this digital marketing strategy course, so it’s ideal if you want to get your foot in the door in the digital world.

If you're looking to make your mark in the digital marketing sector, you will benefit from earning industry recognised certifications, and as such, the Digital Marketing Insititute's training courses will be of real benefit, to help you get trained to the required level for success.

You will benefit from:

•    Being trained by an organisation with digital training excellence, spanning more than a decade.
•    Earning a globally recognised certification.
•    1-year FREE DMI membership included.
•    Joining a global network of over 120k members.

This Certified Digital Strategy & Planning Specialist from the Digital Marketing Institute, will give a complete understanding of how to build a marketing strategy from the ground up and create marketing plans, helping you to apply for the following job roles:

•    Digital Marketing Executive - £25k
•    Junior Marketing Manager - £30k
•    Digital Marketing Manager - £41k
•    Marketing Manager - £42k

(Source: Glassdoor)

Syllabus

•    Introduction
•    Traditional Communications
•    Digital Communications
•    Digital Channels
•    Digital Display Advertising
•    Social Customer Service
•    Budgets
•    Personnel
•    Risk & Reputations
•    Analytics
•    Strategy Formulation

The Digital Strategy course covers:

•    An introduction to digital strategy and planning, including a look at the evolution of traditional marketing.
•    The use of traditional communications to develop messaging for products, services and brands.
•    Digital communications and how to tailor your approach to your customers.
•    SEO, PPC and other key digital channels.
•    The different digital display advertising channels, including video and in-app ads.
•    Integrating social networks into your digital marketing strategy.
•    Budget-friendly digital marketing tools such as social media, as well as paid channels.
•    The challenges you might face when integrating digital communications, and how to operate online safely and securely.
•    Identifying key risks including identity theft, social engineering, fraud, malware, hacking and more.
•    Gaining knowledge of analytics and the benefits of a formal analytics programme.
•    Putting together a strategy for your organisation, using the skills and knowledge gained throughout the course.

DMI Membership

All DMI courses include twelve months access to the DMI membership network. The access is available 24/7 and provides you with a plethora of resources including DMI’s own content library with helpful tips and best practices guides, upcoming webinars and CPD short courses to keep your skillset relevant. If you are looking to deliver the perfect social media campaign to raise awareness of your company or wanting to utilise up-to-date optimisation techniques for eCommerce or UX – the DMI membership will deliver what you need, and for the first 12 months, it’s all yours, absolutely free.