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The DMI Certified Digital Strategy & Planning Specialist course equips you with the skills to lead and implement business-wide marketing strategies across digital channels. This digital strategy course teaches you how to align marketing activities with organisational goals, optimise team performance, and deliver real commercial impact. No prior experience is required.
This digital strategy training is ideal for those seeking to move into leadership roles or improve their ability to manage digital transformation. You'll explore how to design, execute, and manage a fully digital planning course that drives growth and innovation. This course is ideal for:
- Marketing Coordinators, Assistants and Analysts
- Brand Managers, Strategists, and PR professionals
- Copywriters, Content Creators, and Media Planners
- Entrepreneurs and business owners
- Marketing Managers and aspiring Marketing Directors
- Career changers looking to break into digital marketing
- Individuals new to the digital world wanting to build strategic skills
- Anyone responsible for leading or executing digital marketing strategy
Detailed course overview
Students enrolled:
1,037 students enrolled
Study method:
Self-paced online learning with tutor support
Flexibility:
Study online, anytime, anywhere from your PC, phone, laptop or tablet
Additional support:
Attend live online lessons for assignment prep and Q&As.
Course access:
Flexible 24 weeks course access
Completion time:
8-10 weeks average completion time
Intake dates:
Start learning immediately
Bonus:
6 months of DMI Membership included
What will you learn in this digital strategy training?
This digital planning course is co-created with leading experts from organisations like Google, Meta, LinkedIn, and HubSpot. It reflects the latest digital trends and leadership practices to prepare you for strategic marketing responsibilities. You'll gain the tools to shape digital strategy, inspire teams, and drive business growth.
You'll learn how to:
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Managing Marketing Activities
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Communication Fundamentals
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Digital Marketing & Customer Experience
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Digital Channels
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Analytics, Data & Ethics
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Managing a Digital Team
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Budgeting & Building an Effective Team
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Digital Leadership
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Developing a Digital Strategy with Strategic Thinking
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Driving Business Performance with Digital Marketing Strategy
How to get this DMI certificate?
To earn your DMI Certified Digital Strategy & Planning Specialist qualification, follow these steps:
- Complete the course through our industry-leading eLearning platform
- Attend live Q&A sessions and access tutor feedback
- Pass the final exam to gain your internationally recognised digital strategy certification
Study options and flexibility
This course is designed in a flexible, self-paced study to suit your schedule and learning style:
- Online: Study from home at your own pace
- Self-paced: Complete the course around your existing commitments
- Live online sessions:Attend live Q&A sessions and get feedback from industry experts
Exam format and details
The DMI Strategy & Planning Specialist exam is taken online. It includes 120 dynamic questions in formats such as text-based and image-based multiple-choice, matching, and hot-spot queries.
- Exam Format– Computer-based, multiple-choice.
- Duration –up to 2 hours.
- Pass Mark – 60%.
Cost & payment options
- 0% Finance available – Spread the cost with flexible plans
- Price-match guarantee
- Choose a payment plan that works for you and get started right away
Career benefits and professional value
Completing this digital strategy course significantly boosts your leadership potential and industry credibility.
- Gain globally recognised certification from DMI
- Transition into higher-paying strategic and leadership roles
- Manage cross-functional teams and campaigns with confidence
- Apply your knowledge across any industry or business size
- Access continuous learning with DMI Power Membership
- Join a community of over 630,000 learners
Next steps and career progression
After completing the DMI Professional Diploma in Digital Strategy & Planning, you can opt to take:
- DMI Professional Diploma in Digital Marketing
- DMI Certified Professional Diploma in Digital Marketing with Work Experience
- DMI Certified Search Marketing Specialist (Professional Diploma)
- DMI Certified Search Marketing Specialist Course with Work Experience
- DMI Certified Social Media Marketing Specialist (Professional Diploma)
- DMI Certified Social Media Marketing Specialist Course with Work Experience
This digital strategy training lays the groundwork for senior roles like Digital Marketing Manager, Head of Digital, or Marketing Director.
Eligibility - Who is this course for?
There are no formal entry requirements for this digital strategy course. It’s suitable for professionals at any stage of their careers—from aspiring managers to senior marketers—who want to gain the confidence and capability to lead successful digital projects.
Digital Marketing Student review
Transcript
Excellent
Excellent
Course material is very easy to use and very informative
Amy15 October
Support is first class. Made to make you feel confident, and that it is a qualification worth putting the effort in for.
Vince Newman06 October
Really enjoying the course so far. After each section you complete a test and 1 or 2 modules to check understanding. And questions you get wrong can be seen when you review your results so you know which sections to go over again. I had limited financial services knowledge starting the course but everything has been explained well so far! The course was a fair bit cheaper than other sites I looked at so its been well worth the money so far.
Chloe 21 September
This course was genuinely useful, it went beyond basic AI usage and taught how to actually get value out of it. Overall, a solid foundation for using AI effectively and responsibly in every context.
Gulnaz Afzaal05 September
Very easy to understand
Sangita Gurung24 August
Довольна покупкой курса. Удобный интерфейс, онлайн обучение, понятные и простая подача информации.
Anna Streltsova23 August
The instructor explained topics clearly step by steps
Khanda Hama18 June
Excellent learning experience
Khanda Hama18 June
Really good course.
Cherry10 June
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Digital Marketing Frequently Asked Questions
How do I get into digital strategy?
You can start by enrolling in a recognised digital strategy course that teaches you how to create, implement, and manage effective digital plans. Our DMI course is ideal for beginners, career changers, and professionals seeking leadership roles.
What is a digital learning strategy?
A digital learning strategy outlines how technology is used to deliver training and development in a business. It ensures learning goals align with company objectives. You'll explore this concept within the digital planning course as part of developing team skills and managing digital transformation.
How do I become a digital strategy consultant?
To become a digital strategy consultant, you'll need strong skills in digital marketing, planning, analytics, and leadership. Completing a digital strategy training course like this one will give you the qualifications and confidence to advise clients or businesses on growth through digital initiatives.
What does a Digital Strategist do?
A Digital Strategist plans, leads, and optimises digital campaigns to achieve business goals. They align online channels, content, and data to improve performance and ROI. This digital strategy course prepares you for exactly that role.
What is an example of a digital strategy?
A common example is an omnichannel marketing plan that uses SEO, paid ads, email, and social media to increase brand visibility and conversions. In the course, you'll learn to build these strategies from the ground up using data and insights.
What is a digital-first strategy?
A digital-first strategy means prioritising digital channels and tools in your overall business approach—from customer service to marketing and operations. This approach is at the core of our digital strategy training, helping you lead in a tech-driven world.
