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1,546 Students enrolled
Online Course with Exam
Start learning immediately
Study anytime
1 in 4 gets hired*
DMI membership included
Employability support
AI skills included
0% finance optionsPrice Match
Guarantee
3 months instalments of: £898.33
6 months instalments of: £449.17
9 months instalments of: £299.44
12 months instalments of: £224.58
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Struggling to make your CV stand out? 93% of the DMI's alumni say their DMI Certification positively impacted their careers.*
Breaking into search marketing can be tough without relevant experience. That’s why this course combines a globally recognised qualification with 4–16 weeks of guaranteed remote work experience. You’ll gain the tools, practical skills and confidence to pursue in-demand SEO and PPC roles. Typically, 1 in 4 learners secures a job offer from their placement host.
This course is ideal for:
Students enrolled:
1,546 students enrolled
Study method:
Self-paced online learning with tutor support
Flexibility:
Study online, anytime, anywhere from your PC, phone, laptop or tablet
Additional support:
Attend live online lessons for exam prep and Q&As.
Course access:
Flexible 24 weeks course access/p>
Completion time:
8-10 weeks average completion time
Work Experience:
4-16 weeks of guaranteed remote work experience
Intake dates:
Start learning immediately
Employability:
CV and LinkedIn writing and interview success training included
Bonus:
6 months of DMI Membership included
Developed by DMI in collaboration with global leaders like Google, Meta and HubSpot, this training reflects the latest SEO and PPC practices. You'll gain the skills to create campaigns that improve rankings, increase traffic, and drive ROI.
Modules include:
SEO Setup
Content Marketing for Search
Optimising SEO
Paid Search Fundamentals
Managing Paid Search Campaigns
Generating Demand with Google Ads
Search Analytics (including Google Analytics)
Data & Data Visualisation
Search Strategy – Research & Planning
Search Strategy 2 – Execution & Optimisation
AI Course
As part of this course, you'll also get an AI in Digital Marketing module worth over £400. Key AI skills include:
ChatGPT & other AI tools
Predictive analytics & AI-driven campaign optimisation
AI for SEO and content marketing
Using AI to enhance digital strategy & customer experience
To earn your DMI certification and secure your guaranteed work experience, follow these simple steps:
This course is designed in a flexible, self-paced study to suit your schedule and learning style:
The DMI Search Marketing Specialist exam is online and can be taken anywhere. You will sit a 2-hour exam, working through 120 focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.
This programme gives you real-world experience and a globally recognised qualification, helping you to:
After completing the DMI Certified Search Marketing Specialist course, you can progress to the following courses:
Enrol today to gain a search marketing certificate and the practical experience to back it up.
There are no formal entry requirements. This course is accessible to beginners, career changers, or professionals with limited digital experience who want to build practical search marketing skills.
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Yes, a DMI qualification is a globally recognised certification from the Digital Marketing Institute, reflecting industry-aligned skills in digital marketing. It’s developed with insights from leading brands like Google, Meta, and IBM.
Start by completing a certification like our DMI Search Marketing Specialist course to gain essential skills. To advance your career journey, benefit from the world's first DMI Certification programme that comes with guaranteed work experience, launched in partnership between e-Careers and the Digital Marketing Institute (DMI). Visit our DMI Career Academy for more info.
Graduates often experience improved hiring potential, with 73% crediting their DMI certification for career advancement and 74% reporting salary increases post-certification.**
This Certified Search Marketing Specialist Professional Diploma from the DMI will give you a complete understanding of search marketing, helping you to apply for the following job roles:
PPC Specialist: £27K - £40K/yr
SEO Specialist: £28K - £45K/yr
PPC Manager: £33K - £47K/yr
Content Marketing Specialist: £31K - £50K/yr
SEO Manager: £36K - £50K/yr
Search Marketing Analyst: £34K - £56K/yr
Incorporating AI into your search marketing skillset can significantly enhance your career prospects as more employers and marketers recognise its growing impact.
As a matter of fact:
63% of employers say they are more likely to hire candidates with an AI Certification.
61% of marketers are already implementing AI-driven initiatives in their marketing strategies. Source: DMI Member Survey 2024
According to the DMI Value of Certification Survey 2024:
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