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Study for a Career in Social Media
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Study for a Career in Social Media

What is social media marketing? Simply put, social media marketing is utilising a collection of online platforms, websites, and applications, to create and distribute content, to drive traffic to a website or landing page, to promote a business, product, or service. Social media is also a great place to respond to your customers questions, concerns, and requests in a public forum.

Study for a career in Social Media

If you want to bring value to any business by helping them connect with their customers on Social Media, online social media courses are a great way to earn a social media qualification, and move into a social media marketing job role.    

Gaining a qualification in social media would suit:

  • Experienced digital sales and marketing juniors
  • Sales and marketing professionals
  • Marketing Managers and Team leaders
  • Business Consultants and Developers
  • Entrepreneurs
  • Career changers

The main social media platforms (ranked by active users) include:

  • Facebook – 2.7 Billion
  • YouTube – 2.2 Billion
  • Instagram – 1.2 Billion
  • TikTok – 689 Million
  • Snapchat – 498 Million
  • Pinterest – 442 Million

Is a career in Social Media right for you?

A career as a social media marketing professional could be right for you if:

  • You're already working in social media, but you have no formal training.
  • You want to get into social media marketing but don't want to go back to school, because you have other family or work commitments.
  • You work in digital marketing and want to specialise in this exciting and growing area.

Interested in other areas of Digital Marketing? Check out our full range of Digital Marketing qualifications.

Why Social Media Marketing?

Social media marketing is a key part of any organisations digital marketing strategy. With over 50% of the world’s population using social media, there’s literally millions of potential customers within your reach, to inspire, encourage, and influence through social media messaging.

There are many benefits to becoming a social media marketing professional. The industry is constantly changing, meaning no two days are the same.

The skills gained from earning a social media qualification are in demand from many organisations, meaning your will be in demand and once employed you should be a key part of the marketing team.

Other benefits include:

  • Getting paid to spend time on your favourite social media channels.
  • Your work can impact hundreds, thousands, or even millions of people.
  • Analytics means you can receive real-time feedback on your posts.
  • Social media blends content with creativity perfectly.

Explore our social media training courses

What is the cost of Social Media training?

Depending on what social media marketing training you undertake, you can expect to pay between £1,000 - £2,0000 for a good, certified training programme. Industry standard digital marketing training providers include The Digital Marketing Institute (DMI), The Institute of Data and Marketing (IDM), and The Chartered Institute of Marketing (CIM), which generally lends itself to more traditional marketing methods.  

Discover how to become a Social Media Marketer            

Best Social Media training courses?

While there are a few options to choose from for your digital marketing and social media training, we recommend studying for the DMI Certified Social Media Marketing Specialist training course, if you’re looking to gain a thorough understanding of social media.

This online course will teach you everything you need to know to become an expert social media marketer. It follows the syllabus carefully developed by the DMI, which is updated multiple times a year to reflect current standards & is taught by expert practitioners.

You'll learn the tools and techniques required to become a leading social media marketer, including:

  • Social Research
  • Content creation & outreach
  • Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube
  • Social Customer Service
  • Strategy & Planning

Explore our social media platform comparison

Careers within Social Media

Once you have earned your Social Media Marketing certificate, you will be comfortable to apply for a range of jobs, including:

  • Social Media Assistant - £21k
  • Brand Ambassador - £22k
  • Social Media Executive - £26k
  • Copywriter - £29k
  • Content Manager - £29k
  • Social Media Manager - £32k 

(Source: Payscale)

Are you ready to start your journey to a career in social media? Our Digital Marketing Course Consultants are available to advise you on which courses would be best for your career goals. Contact us on +44 (0) 20 3198 7700 to get started.

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