What is social media marketing? Simply put, social media marketing is utilising a collection of online platforms, websites, and applications, to create and distribute content, to drive traffic to a website or landing page, to promote a business, product, or service. Social media is also a great place to respond to your customers questions, concerns, and requests in a public forum.
If you want to bring value to any business by helping them connect with their customers on Social Media, online social media courses are a great way to earn a social media qualification, and move into a social media marketing job role.
Gaining a qualification in social media would suit:
The main social media platforms (ranked by active users) include:
A career as a social media marketing professional could be right for you if:
Interested in other areas of Digital Marketing? Check out our full range of Digital Marketing qualifications.
Social media marketing is a key part of any organisations digital marketing strategy. With over 50% of the world’s population using social media, there’s literally millions of potential customers within your reach, to inspire, encourage, and influence through social media messaging.
There are many benefits to becoming a social media marketing professional. The industry is constantly changing, meaning no two days are the same.
The skills gained from earning a social media qualification are in demand from many organisations, meaning your will be in demand and once employed you should be a key part of the marketing team.
Other benefits include:
Explore our social media training courses
Depending on what social media marketing training you undertake, you can expect to pay between £1,000 - £2,0000 for a good, certified training programme. Industry standard digital marketing training providers include The Digital Marketing Institute (DMI), The Institute of Data and Marketing (IDM), and The Chartered Institute of Marketing (CIM), which generally lends itself to more traditional marketing methods.
While there are a few options to choose from for your digital marketing and social media training, we recommend studying for the DMI Certified Social Media Marketing Specialist training course, if you’re looking to gain a thorough understanding of social media.
This online course will teach you everything you need to know to become an expert social media marketer. It follows the syllabus carefully developed by the DMI, which is updated multiple times a year to reflect current standards & is taught by expert practitioners.
You'll learn the tools and techniques required to become a leading social media marketer, including:
Explore our social media platform comparison
Once you have earned your Social Media Marketing certificate, you will be comfortable to apply for a range of jobs, including:
Are you ready to start your journey to a career in social media? Our Digital Marketing Course Consultants are available to advise you on which courses would be best for your career goals. Contact us on +44 (0) 20 3198 7700 to get started.