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The DMI Certified Social Media Marketing Specialist course equips you with the essential skills to create and manage high-impact social media campaigns. This social media marketing course will teach you how to build engaging content, develop strategic social media plans, and analyse campaign performance to drive business success. You’ll also apply advanced digital content development skills across multiple platforms. No prior experience is required.
This Social Media Manager course is ideal for a wide range of learners, including:
Students enrolled:
1,679 students enrolled
Study method:
Self-paced online learning with tutor support
Flexibility:
Study online, anytime, anywhere from your PC, phone, laptop or tablet
Additional support:
Attend live online lessons for exam prep and Q&As.
Course access:
Flexible 24 weeks course access
Completion time:
8-10 weeks average completion time
Intake dates:
Start learning immediately
Employability:
CV and LinkedIn writing and interview success training included
Bonus:
6 months of DMI Membership included
This social media qualification, co-created with industry expert instruction from Google, Meta, LinkedIn, and HubSpot, reflects the latest trends and best practices in social media marketing. By the end of this social media marketing course, you can apply data-driven marketing insights and develop business communications that strengthen brand identity.
You'll learn about:
Social Research
Social Content
Facebook, Instagram and Pinterest
X (formerly Twitter)
YouTube & Social Video
Social Apps
Social Commerce and Affiliate Marketing
Social Customer Service
Social Strategy
Along the way, you'll develop practical content creation skills and learn how to apply brand engagement techniques that connect with your audience and drive results.
To earn your DMI Certified Social Media Marketing Specialist qualification, follow these simple steps:
This course is designed in a flexible self-paced study to suit your schedule and learning style:
The DMI Social Media Marketing Specialist exam is online, and you must sit a 2-hour exam, working through 120 focused and dynamic questions, with a range of text-based multiple-choice questions, image-based multiple-choice questions, matching, and hot-spot queries.
Completing this social media qualification enhances your professional credibility and opens new social media and digital marketing career opportunities.
After completing the DMI Certified Search Marketing Specialist course, you can progress to the following courses:
This course lays a solid foundation for career advancement in social media and digital marketing.
Take the first step towards mastering social media marketing. Enrol today and start building your future!
There are no formal entry requirements for this social media course in the UK. This makes it suitable for beginners and experienced professionals alike. While prior experience in marketing or content creation may be helpful, it's not essential — the course is designed to take you from beginner to expert.
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You can start by enrolling in structured social media courses online, such as the DMI Certified Social Media Marketing Specialist course, which provides expert guidance and practical training.
The DMI Certified Social Media Marketing Specialist is a globally recognised qualification that is trusted by employers worldwide.
The 5-5-5 rule encourages marketers to post five engaging pieces of content, five interactive posts, and five promotional messages weekly. In the course, you'll explore techniques like this to help structure consistent and varied content output.
This rule advises that 40% of your content should engage your audience, 40% should educate, and 20% should promote your product or service. The course breaks down these strategies and shows you how to apply them across platforms effectively.
The 30-30-30 rule suggests that you should spend 30% of your time creating content, 30% engaging with your audience, and 30% analysing performance. This course helps you put these principles into action as part of your day-to-day campaign management.
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