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4.8/5 from 14007 Reviews

DMI - Digital Marketing Institute

DMI Certified Social Media Marketing Specialist (Professional Diploma)

Course Overview

This online course will teach you everything you need to know to become an expert social media marketer. It follows the syllabus carefully developed by the DMI, which is updated multiple times a year to reflect current standards & is taught by expert practitioners.

You'll learn the tools and techniques required to become a leading social media marketer, including: 

  •    Social Research
  •    Content creation & outreach
  •    Facebook, Twitter, LinkedIn, Snapchat, Instagram, YouTube
  •    Social Customer Service
  •    Strategy & Planning 

Through 30 hours of dynamic video lectures, tutorials, quizzes, examples, tool recommendations and case studies, you'll gain the theoretical & practical knowledge to run successful social media campaigns.

In addition, if you take & pass the exam, you'll be a DMI Certified Social Media Marketing Specialist, a globally recognised verification to support your skills.

Become a Certified Social Media Marketing Specialist, with the Digital Marketing Institute. Enrol today! 

Key features

  • Delivery Method: Online
  • Exam: Included
  • Course Access: 6 months
  • Accredited by the DMI
  • Join a community of over 625,000
  • Incl. 12 Months DMI Membership
£1,395£1,045Inc. VAT
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FREE Course Advice
Key features
  • Delivery Method: Online
  • Exam: Included
  • Course Access: 6 months
  • Accredited by the DMI
  • Join a community of over 625,000
  • Incl. 12 Months DMI Membership

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Course Details

Why study the Social Media Marketing Specialist course with e-Careers?

Since 2011, e-Careers has helped over 625,000 learners from over 50 countries improve their education. Now, we have a heavy focus on closing the digital skills gap, in particular Digital Marketing.

What's new

  •    8 New soft skills including “The Art of Persuasion”
  •    Improved UX and supporting content library
  •    Interactive practical exercises to test your new skills
  •    All the latest digital platforms covered, including Tik-Tok
  •    Added platform walkthroughs
  •    Additional B2B marketing content learning
  •    Included in your member subscription is all future upgrades of the course once you’ve passed
  •    Plus much, much more!

We're proud of our excellent rating on Trustpilot, with over 14,000 reviews from our past students.

Is the Social Media Marketing Specialist course suitable for me?

Do you want to be able to bring value to any business by helping them connect with their customers on Social Media? If yes, then this is the course for you! 

This training course would suit:  

  •    Experienced digital sales and marketing juniors.
  •    Sales and marketing professionals.
  •    Marketing Managers and Team leaders.
  •    Business Consultants and Developers.
  •    Entrepreneurs.
  •    Career changers.

You could be in any of the following situations:

  1. You're already working in social media, but you have no formal training and you frequently struggle to convey your value to new clients or your employer. Doing this course will not only deepen your knowledge but if you take the exam you'll also have a certificate to prove your value and help gain that initial trust.
  2. You want to get into social media marketing but don't want to go back to school, because you are already tied up at work or with family. This course is purely online, enabling you to study at the pace that works for you, whenever you have time. Within 6 months, you'll gain the skills needed to enter the job market confidently.
  3. You work in digital marketing and want to specialize in this exciting and strongly growing area. You have some understanding of the wider marketing discipline but have decided to become a T-shaped marketer and become the go-to person for social media. 

What jobs can I apply for after my Social Media Marketing Specialist training?

Once you have earned your Social Media Marketing certificate, you will be comfortable to apply for a range of jobs, including:

  •    Social Media Assistant - £21k
  •    Brand Ambassador - £22k
  •    Social Media Executive - £26k
  •    Copywriter - £29k
  •    Content Manager - £29k
  •    Social Media Manager - £32k

(Source: Payscale)

Social Media Marketing Specialist Syllabus

Social Media Marketing isn't just about posting on Facebook or Instagram. There is a wide area of platforms, channels, tools & strategies to cover as well as the theory behind it all.

This is why the DMI have created a social media marketing course, focussing on 10 essential modules:

  •    Social Research
  •    Content Creation
  •    Content Outreach
  •    Facebook
  •    Twitter
  •    LinkedIn
  •    Snapchat & Instagram
  •    YouTube & Social Video
  •    Social Customer Service
  •    Strategy & Planning

Social Media Marketing Specialist Exam Details 

Exam Format - Computer-based, multiple-choice.

Duration - Up to 3 hours.

Pass Mark - 60%.

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We are proud to have trained individuals who work for some of the world’s largest companies, including:​
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