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What is the DMI?
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What is the DMI?

When researching digital marketing qualifications you will likely come across three main providers:

  • Digital Marketing Institute (DMI) (focussed on digital marketing)
  • Chartered Institute of Marketing (focussed on traditional marketing)
  • The Institute of Data & Marketing (IDM) (focussed on data and digital marketing)

In this article, we will be looking at who the DMI are and showcasing their range of digital marketing qualifications.

Explore our full range of digital marketing qualifications

What is the Digital Marketing Institute?

The Digital Marketing Institute is responsible for setting the global standard in digital marketing qualifications. They are a digital marketing awarding body, who have certified almost 60,000 graduates around the world through their expert marketing and selling qualification portfolio.

The Digital Marketing Institute hold the accolade for certifying the highest number of professionals trained to a single digital education standard across 115 countries. Not only does DMI help novice individuals to become digitally certified, but it also works with businesses to up-skill their employees.

They aim to transform organisations by training their staff to be digitally skilled employees, which in return should improve staff retention.

Digital Marketing Institute qualifications are globally recognised by professionals within the marketing sector, and a DMI qualification holder is considered to have received thorough training to the industry’s highest standard.

Learn how to become a Digital Marketing Manager

What courses do the DMI offer?

The DMI offer a wide range of marketing courses. Below we have highlighted four key qualifications: 

DMI Professional Diploma in Digital Marketing

The go-to marketing qualification. This comprehensive digital marketing course will teach you the essential digital marketing skills required for a career in marketing today.

You will gain the knowledge and skills to work effectively and speak with authority in a digital marketing role.

This course would suit those looking to become an:

  • SEO Executive – £26,000
  • Social Media Specialist – £26,000
  • Digital Marketing Executive – £31,000
  • Content Marketing – £32,000
  • Social Media Manager – £35,000
  • Digital Marketing Manager – £43,000

DMI Certified Social Media Marketing Specialist (Professional Diploma)

Learn everything you need to become a social media marketing professional, including how to conduct social research, create content, and use channels such as LinkedIn, Facebook, and Twitter.  

This course would suit those looking to become a:

  • Social Media Assistant - £21,000
  • Brand Ambassador - £22,000
  • Social Media Executive - £26,000
  • Copywriter - £29,000
  • Content Manager - £29,000
  • Social Media Manager - £32,000

DMI Certified Search Marketing Specialist (Professional Diploma)

Search marketing is an essential tool for any successful business and organisation. Through this training course, you will learn about Search Engine Optimisation (SEO), Pay Per Click (PPC), Google Adwords, and more!

This course would suit those looking to become a:

  • Digital Marketing Executive - £25,000
  • SEO Specialist - £28,000
  • SEM Specialist - £28,000
  • Digital Marketing Manager - £40,000
  • Analytics Manager - £60,000

DMI Certified Digital Strategy & Planning Specialist (Professional Diploma)

Ideal for those looking to move into a strategic digital marketing job role, such as

  • Digital Marketing Executive - £25,000
  • Junior Marketing Manager - £30,000
  • Digital Marketing Manager - £41,000
  • Marketing Manager - £42,000

How much are DMI courses?

Prices vary by course and study method. To get the most up-to-date pricing, it’s always best to visit our website.

At the time of writing, our DMI courses cost £1,395 per course.   

What jobs can you attain with a DMI certification?

Depending on which course you choose, you could realistically work in one of the below job roles, with a DMI qualification:

  • Social Media Assistant - £21,000
  • Digital Marketing Executive - £25,000
  • SEO Executive – £26,000
  • Social Media Executive - £26,000
  • SEO Specialist - £28,000
  • SEM Specialist - £28,000
  • Copywriter - £29,000
  • Content Manager - £29,000
  • Junior Marketing Manager - £30,000
  • Digital Marketing Executive – £31,000
  • Content Marketing – £32,000
  • Social Media Manager – £35,000
  • Digital Marketing Manager - £41,000
  • Marketing Manager - £42,000
  • Analytics Manager - £60,000

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Are you interested in a career in Digital Marketing? Call us to speak with one of our Course Consultants on +44 (0) 20 3198 7700 or fill out our contact form, and someone will be in touch with you to discuss your training options shortly.

Frequently Asked Questions

What does the Digital Marketing Institute do?

The DMI is responsible for setting the global standard in digital marketing certifications.

They not only help novice individuals become digitally certified, but they also work with businesses to upskill their employees in digital marketing. They aim to transform organisations and equip them with digitally skilled employees while simultaneously improving staff retention.

Is the Digital Marketing Institute recognised?

Marketing qualifications earned from the Digital Marketing Institute are internationally recognised by professionals within the marketing sector. A DMI qualification holder is considered to have received thorough training to the industry's highest standard.

Which institute is best for digital marketing?

If you’re considering a career in digital marketing, there are three main qualifications to consider:

  • Digital Marketing Institute (DMI) (focussed on digital marketing).
  • Chartered Institute of Marketing (focussed on traditional marketing).
  • The Institute of Data & Marketing (IDM) (focussed on data and digital marketing).

From our experience, the DMI training courses represent high quality, industry relevant training that will help you along your digital marketing career.

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