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Digital Marketing Courses

The digital marketing industry continues to grow and shows no signs of slowing down. If you want to embark on an exciting and varied career, a digital marketing certification could be the perfect start to your journey.

We offer a range of courses designed to pave your path into high demand online marketing specialisms, giving you the knowledge, skills and confidence to enjoy an exciting, lucrative and flexible career in the digital marketing industry.

e-Careers courses are accredited by the Digital Marketing Institute and are designed to be delivered online, enabling you to fit studies around your busy schedule.

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  • DMI - Digital Marketing Institute

    This digital marketing training course with the DMI teaches you everything you need to know about digital marketing to add value to any business. It's syllabus has been carefully developed by the DMI and is regularly updated to reflect current standards.

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    £1,395Inc. VAT
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    This digital marketing training course with the DMI teaches you everything you need to know about digital marketing to add value to any business. It's syllabus has been carefully developed by the DMI and is regularly updated to reflect current standards.

    View Course
  • DMI - Digital Marketing Institute

    Become a digital strategy expert with the DMI Certified Digital Strategy & Planning Specialist course, accredited and recognised worldwide.

    [...]
    Online
    £1,395Inc. VAT
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    Become a digital strategy expert with the DMI Certified Digital Strategy & Planning Specialist course, accredited and recognised worldwide.

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  • DMI - Digital Marketing Institute

    This online social media marketing training course from the DMI, will teach you everything you need to know to become an expert social media marketer. It follows the syllabus carefully developed by the DMI, which is updated multiple times a year to reflect current standards & is taught by expert practitioners.

    [...]
    Online
    £1,395Inc. VAT
    close

    This online social media marketing training course from the DMI, will teach you everything you need to know to become an expert social media marketer. It follows the syllabus carefully developed by the DMI, which is updated multiple times a year to reflect current standards & is taught by expert practitioners.

    View Course
  • DMI - Digital Marketing Institute

    Search engines are the most popular way to find information, with Google processing over 40,000 search queries every second. Master search marketing with this specialist diploma from DMI.

    [...]
    Online
    £1,395Inc. VAT
    close

    Search engines are the most popular way to find information, with Google processing over 40,000 search queries every second. Master search marketing with this specialist diploma from DMI.

    View Course

What do digital marketing professionals do?

Digital marketing professionals play an integral role in the success of businesses in the modern age. They are responsible for creating, implementing and managing marketing campaigns that utilise digital technologies to connect with customers and grow brand awareness. 

There is a wide range of roles and responsibilities that fall under the umbrella of digital marketing.

Roles requiring technical skills include positions such as

  • Web developers
  • Coders
  • SEO specialists
  • System configurators

These professionals ensure that digital assets are optimised for search engines, user experience is improved and mobile experience is maximised. They also ensure that the department members are utilising the tools at their disposal. 

Creative roles

Creative roles

Creative roles, on the other hand, involve creating engaging content, whether it be through social media, videos or other channels. Copywriters, graphic designers, video producters and content creators all fall under this category. They are tasked with creating visually appealing and compelling content that resonates with customers and drives engagement.

Analytical roles

Analytical roles

Analytical roles are essential to any online marketing strategy. These professionals are responsible for tracking and measuring the performance of campaigns, identifying key performance indicators, and making data-driven decisions to improve results. Digital marketers can use tools such as Google Ads and other data analysis tools to assess website traffic, track conversions, manage budgets and adjust internet marketing campaigns accordingly. In larger organisations business analysts may also fall within these types of departments.

Leadership roles

Leadership roles

Leadership roles can also be found within digital marketing teams. These positions involve setting overall marketing strategy, ensuring that cross-functional teams work collaboratively together, projects are executed effectively as well as identifying new opportunities for growth. Marketing directors, strategy leads, project managers and chief marketing officers are all examples of leadership roles within digital marketing.

In today's digital age, the roles and responsibilities of digital marketers are constantly evolving. Whether it's technical, creative, analytical, or leadership-based, digital marketing professionals are crucial to the success of businesses everywhere.

The digital marketing courses offered by e-Careers help individuals develop the marketing skills they need to thrive in any of these areas.

Benefits of a career in digital marketing

If you are considering a career in digital marketing, you are on the right track towards a promising future. Digital marketing is a rapidly growing industry with limitless opportunities in the UK and beyond.

Here are some of the benefits you can expect to gain as a digital marketing professional.

Future-proof

Future-proof

The online marketing industry in the UK is booming and shows no signs of slowing down. According to a recent report by Statista, the digital advertising spending in the United Kingdom is projected to surpass 24 billion British pounds in 2023. This represents a significant growth of over 40% from the 16.9 billion pounds spent in 2019. Additionally, the report highlights that digital advertising will account for nearly 70% of all advertising spend.

The report also states that mobile will continue to drive the growth of digital advertising in the UK, accounting for over two-thirds of digital ad spending by the end of 2023. This is not surprising, given that mobile usage has skyrocketed in recent years, with people spending more time on their phones than ever before.

In addition, the growth of social media and e-commerce is also contributing to the growth of digital marketing in the UK. With the rise of social media platforms such as Instagram and TikTok, brands are turning to influencers to promote their products and services. This has led to the emergence of a new type of marketing called influencer marketing, which is all about using individuals with high numbers of social media followers to promote products to their audience.

Moreover, with the pandemic forcing businesses to shift their operations online, e-commerce has become a critical part of digital marketing. According to the Office for National Statistics, the proportion of online sales in the UK reached a record high of 36.2% in November 2020, up from 19.4% in February 2020.

Growth opportunities

Growth opportunities

The great thing about digital marketing is that it is constantly evolving, and there are always new trends and technologies to keep up with. This means that there are plenty of opportunities for growth and advancement within the industry. For example, a person could start as a social media specialist and then advance to become a digital marketing business analyst. 

Exciting industry

Exciting industry

Digital marketing is an exciting industry to be in. It is fast-paced, dynamic, and there is no shortage of creativity involved. With the constant evolution of technology and consumer behaviour, there is always something new to learn, test and explore. 

No two days the same

No two days the same

One of the perks of working in online marketing is that no two days are the same. Every day brings a new challenge and a chance to learn something new. This makes the job interesting and varied, and helps keep things fresh and exciting. 

Earning potential

Earning potential

Digital marketing is a high-paying industry, and the earning potential is vast (and growing). According to the National Career Service, the starting salary for a digital marketing executive is around £20,000 to £24,000, and this can rise to £70,000 or more for senior positions with just 5 years experience.

Flexibility

Flexibility

Digital marketing offers a great deal of flexibility in terms of working hours and location. Many roles within the industry allow for remote working, and there are also plenty of freelance and self-employment opportunities available.

Rewarding

Rewarding

Digital marketing is a rewarding industry to be in. It is incredibly satisfying to see the impact of your work, whether it be through increased online visibility, higher conversion rates, or better engagement with customers. This not only benefits the companies you work for, but it also provides a sense of personal fulfilment.

With so many benefits. Why not consider a career in digital marketing today?

Demand for digital marketing professionals in the marketplace

Demand for project managers in the marketplace

The digital era has brought innumerable changes, particularly when it comes to the marketing world. Traditional marketing methods have given way to innovative digital techniques, giving rise to an urgent need for digital marketers. As businesses across the globe increasingly invest in online marketing, the demand for professionals in this field is only set to soar.

The pace of technological advancements has been a key driver of this trend. Each new development introduces fresh ways of reaching and engaging with consumers, thereby increasing the need for people with specialist skills.

From social media platforms to paid search, search engine marketing, data analysis, content marketing, video production and strategy planning, there are numerous niches within the online marketing space that require honed expertise.

Moreover, as more businesses adopt an online-first approach, digital marketing has become a crucial part of their marketing strategy. The COVID-19 pandemic has accelerated the pace of digital business transformation, with online sales in the UK up by a massive 46% in 2020. As firms compete for online visibility and market share, the importance of digital marketing professionals only continues to increase.

In conclusion, the demand for individuals with these key digital marketing skills is only set to rise in the coming years. With technology developments and increasing reliance on online channels, digital marketing skills will remain highly sought-after.

What are the skills required for a career in digital marketing?

Ready to kickstart a thriving career in digital marketing? Look no further than your own arsenal of transferable soft skills.

Depending on your specific area of expertise, whether it be creative, technical, analytical, or management-focused, some of the skills that are most valued by employers include:

Skills for creative roles:

  • Imagination and creativity
  • Artistic and visual skills
  • Ability to communicate ideas through various mediums
  • Attention to detail
  • Flexibility and adaptability
Skills for creative roles
Skills for technical roles

Skills for technical roles:

  • Problem-solving skills
  • Analytic thinking
  • Time management
  • Attention to detail
  • Naturally organised
  • Willing to learn new technologies

Skills for analytical roles:

  • Critical thinking and problem-solving abilities
  • Well organised
  • Strong numeracy skills
  • Attention to detail
  • Good communication skills
Skills for analytical roles
Skills for leadership or management roles

Skills for leadership or management roles:

  • Natural leadership and people skills
  • Excellent organisational skills
  • The ability to manage budgets and resources 
  • Effective communication skills
  • A strategic mindset and the ability to think long-term 
  • Adaptability and flexibility
  • Be able to stay calm under pressure

Many people unknowingly possess such vital skills. Think about your personal and professional life and you will realise that you possess many skills that are transferable to a career in the world of online marketing.

Can a beginner learn digital marketing?

If you think you could become a digital marketer then we recommend taking the following steps:

The first step is to research what an online marketing professional does and try and map out if there is a specific pathway that suits you most.

Study a digital marketing qualification. The right courses and qualification scheme will not only provide you with the knowledge and skills you will need to progress but will also give you the accreditation that employers seek.

Decide if you wish to study self-paced online courses, through virtual classrooms or in a physical classroom. All methods have their advantages, and you should research which option is best for you.

Choose the right training partner. Whether you are a career starter or seeking a qualification as part of continuing professional development to push your career forward, it is important to choose a provider such as e-Careers that has a good track record to deliver training that helps people make a tangible impact on their career development.

You do not necessarily need to finish your course or be a digital marketing expert before you start applying for jobs. An employer will see it as a positive that you have invested in yourself and may offer employment opportunities within their organisation whilst you continue studying.

Digital marketing career paths

Digital marketing is a rapidly growing field and offers plentiful opportunities for individuals who wish to pursue an exciting and lucrative career in this domain. From entry-level positions to senior directorial roles, digital marketing offers a diverse range of career paths that cater to a wide variety of interests and talents. 

For those just starting out, entry-level positions such as digital marketing assistants, social media coordinators or content creators can offer a stepping stone into the industry. These roles primarily focus on building foundational skills, such as writing, social media management and content creation. 

As one gains experience or someone migrating from a traditional marketing background can progress into specialist roles such as paid advertising specialists, SEO analysts or email marketing managers. These roles require a deeper understanding of specific digital marketing channels and the ability to optimise and drive results through them. 

Digital marketing career paths

From here, individuals may progress into leadership roles, such as digital marketing managers, project managers, business analysts or directors, which involve managing teams and developing strategies to drive business growth.

However, the opportunities in digital marketing aren't limited to just these core roles. There are also several different digital marketing expert pathways that individuals can pursue, depending upon their interests and skill sets. 

Creative roles

Creative roles, such as graphic designers, copywriters, email marketing or video specialists, are pivotal to the successful execution of digital marketing campaigns. They bring the visual and written components of a campaign to life, ensuring it resonates with the intended audience.

Analytical roles

Analytical roles, such as data analysts, dashboard developers or web analytics experts, play a critical role in using data to measure company performance, analyse trends and optimise campaigns for better results.

Technical roles

Technical roles, such as web developers, UX designers or PPC automation specialists are responsible for the technical aspects of digital marketing, ensuring that websites, software and campaigns are functioning correctly.

Leadership roles

Leadership roles, such as digital marketing managers, business analysts and directors, require a combination of skills from the other pathways, as well as a strategic mindset, a deep understanding of the industry and team management skills.

In conclusion, digital marketing is a diverse and dynamic field that offers a wide range of career opportunities. Whether one's interests lie in writing, design, data analysis or leadership, digital marketing has a pathway that can lead to a rewarding and fulfilling career.

Digital marketing salaries

Digital marketing is a lucrative field with a constantly growing demand for professionals.

A career in this field can bring a lot of benefits, including high salaries. Here are some typical salary ranges for different digital marketing roles in the UK, sourced from reputable industry studies and publications:

Digital Marketing Assistant

Digital Marketing Assistant£22,000 to £30,000+ per annum

(Source: Reed UK)
Social Media Manager

Social Media Manager£30,000 to £60,000 per annum

(Source: Indeed UK)
PPC Specialist

PPC Specialist£28,000 to £45,000 per annum

(Source: Payscale Jobs)
SEO Specialist

SEO Specialist£35,000 to £55,000 per annum

(Source: Glassdoor Jobs)
Content Marketing Manager

Content Marketing Manager£40,000 to £65,000 per annum

(Source: Glassdoor Jobs)
Digital Marketing Manager

Digital Marketing Manager£40,000 to £75,000 per annum

(Source: Glassdoor UK)

You should note that these figures serve as a general guide and are subject to change depending on various factors such as location, company size, industry, and experience.

Digital marketing is a relatively new and rapidly growing industry, meaning that salaries are consistently on the rise. In fact, a survey by Hays Recruitment found that digital marketing professionals can expect an average salary increase of 5-10%, despite the challenges presented by the pandemic and current economic conditions.

So, if you're looking to make a career switch or climb the ladder in the digital marketing world, there are plenty of exciting opportunities with promising earning potential.

What courses are important for digital marketing?

What courses are important for digital marketing?

Choosing the right digital marketing course is vital for anyone looking to start or progress in a career in this dynamic and rapidly evolving field. Digital marketing is a highly fluid industry with constantly changing trends and technologies. As such, a thorough understanding of the latest techniques and strategies is essential to stand out in the crowd and make an impact.

Picking the right course not only helps you to learn the necessary skills but also provides you with industry-recognised certifications that validate your competence.

Digital Marketing Institute accredited courses like those offered by e-Careers have the potential to improve the employability prospects of aspiring digital marketers.

It is also worth mentioning that digital marketing is a vast field with various specialisations. Choosing the right course will help you become proficient in the specialisation of your choice, such as social media marketing, search marketing, digital marketing strategy and planning courses.

Specialisation can lead to greater job opportunities, as the industry is always looking for experts in specific areas of digital marketing.

Here is an overview of the digital marketing courses offered by e-Careers.

Master the fundamentals of search engine optimisation, paid search, digital display advertising and gain proficiency in the latest platforms such as Google Ads, Microsoft Ads (Bing Ads), and Google Analytics 4.

Our cutting-edge curriculum includes dynamic interactive lessons, engaging videos and practical downloadable tools. Plus, you'll join our live sessions on the hottest trends and channels in the field.

Master Social Media Marketing with ease! This comprehensive course is packed with interactive content, covering various social media platforms such as Facebook, LinkedIn, Snapchat, YouTube, and Instagram taking you from the basics to expert.

Acquire in-depth knowledge on social strategy, research, and video content from seasoned industry experts.

Get a hold of relevant and practical skills and unlock your social media marketing potential now!

Master digital marketing strategy with our online Diploma in Digital Strategy & Planning certificate course.

Across multiple modules of interactive learning, you'll gain expertise in all key online marketing topics like digital communications, data analytics, marketing automation, budget and strategy formulation. With this comprehensive knowledge, you'll be able to confidently reach billions of people and develop powerful marketing strategies.

Not only will completion of this digital marketing course equip you to become a true online marketing expert, you will also earn the world's most recognised digital marketing certification.

Why choose e-Careers

Everyone should have the opportunity to learn and develop a better future for themselves, regardless of age and experience.

Our range of digital marketing courses are designed to help you develop the practical skills and professional knowledge to become a successful digital marketing and branding expert.

Here's why over 625,000 people from across the world have chosen e-Careers

Flexibility
Flexibility

Our digital marketing courses are delivered through self-paced eLearning with live sessions. So you can study wherever, whenever and at your own pace; through our highly engaging, modern learning platform.

Trust
Trust

We have trained over 625,000 people and received over 13,000 positive Trustpilot reviews.

Award-winning
Award-winning

We have won multiple awards and nominations for our training courses.

Tutor support
Tutor support

Our courses come with tutor support from highly skilled and passionate tutors.

Created by industry experts
Created by industry experts

Our courses are developed and delivered by our team of experts, who have both industry as well as academic experience.

Gain the skills employers want
Gain the skills employers want

We work closely with employers to ensure you are workplace-ready with in-demand skills.

Flexible payment options
Flexible payment options

We will work with you to find an affordable way to get trained and qualified.

Growth Masterclasses
Growth Masterclasses

You will be given an exclusive invitation to join our Growth Masterclasses where you will develop techniques to fully unlock your potential, a great addition to your knowledge based qualification.

TOTUM PRO Student Discount Card
TOTUM PRO Student Discount Card

TOTUM membership (formerly known as NUS extra), is available to all e-Careers project management students. A TOTUM PRO Student Discount Card opens doors to a broad range of discounts and deals on everything from dining, fashion, tech to travel, and daily essentials. The TOTUM platform offers over 400 discounts and deals, with more exciting brands being added every month.

FAQs

I want to become a digital marketing expert but cannot afford the course fees. What are my options?

No matter your budget, there are a variety of options available to help you succeed in the digital marketing profession.

Some training providers such as e-Careers offer flexible payment plans that allow you to spread the cost of your courses over several months or years, often interest-free.

Some employers may even pay for your digital marketing course if they see the value in having employees who possess a certain skill set or qualification, particularly if it is related to their business needs.

Can I learn digital marketing in 3 months?

Our digital marketing courses all take around 25 - 30 hours to complete. Most students complete their short course within around 8 - 10 weeks of part-time online self study.

You will have 24 weeks access to your course from enrolment.

Can I learn digital marketing online?

Yes, absolutely! Thanks to the latest technological advancements, learning digital marketing online has become more accessible and flexible than ever. With e-Careers, you're in good hands - our courses are accredited by the highly respected Digital Marketing Institute, which guarantees that you'll receive industry leading training.

The courses we offer are designed specifically for online, flexible study. This means you can learn from anywhere, at any time, and at your own pace. You can study at home, on your lunch break, or even on your morning commute - all you need is a stable internet connection!

As our courses are self-paced, you're able to complete them in a time frame that suits you. Some people prefer to dedicate a few hours each day, while others choose to absorb as much information as they can over intensive weekend studying periods - it's up to you.

It is also important to know that our training courses are being continuously updated, this means that you'll be learning key digital marketing skills with the latest techniques and trends in digital marketing.

Over the years, thousands of people have studied a digital marketing course with e-Careers and have gone on to build successful careers in the industry, both in-house and agency side.

Free course versus paid for digital marketing course

When it comes to learning digital marketing, many people may wonder why they should pay for a certification course when there is so much free content available online. While the allure of free content is understandable, there are many reasons why investing in a paid course is a wise decision.

First and foremost, a paid course is regulated and held to a higher standard than free content. This means that you can trust that the information you are learning is accurate and up-to-date - the reputation of the accreditation body is ultimately at risk!

In contrast, free content can be created by anyone, regardless of their qualifications or expertise. This can lead to incomplete or inaccurate information, which can be harmful to your learning.

Another benefit of a paid course is that it always features the latest content. Digital marketing is a fast-moving industry, and new tools and strategies are constantly emerging. A paid course is designed to keep up with these changes and ensure that you are always learning the latest and most relevant information. This is not something that can be guaranteed with free content, which may be outdated or no longer relevant.

One of the biggest advantages of a paid course, however, is the industry-recognised certification that you receive upon completion. This certification is proof of your skills and knowledge in digital marketing, and it can be a valuable asset when applying for jobs. Employers recognise these certifications as a measure of your expertise and commitment to your field, making you a more attractive candidate for hire.

Another advantage of a paid course is that it saves you a lot of time wasted searching for information on multiple platforms that are not regulated. Instead of spending hours sifting through random articles and videos, you can focus on a comprehensive, structured course that covers everything you need to know in one place.

Finally, the content in a paid course comes from industry-leading companies and experts. These experts have years of experience and are knowledgeable in their fields, offering valuable insights and tips that you may not find elsewhere.

In summary, while free content may seem tempting, investing in a paid digital marketing certification course offers many benefits, including regulated content, always-updated information, industry-recognised certification, time-saving convenience and expert instruction.

By enrolling in an accredited course like those offered by e-Careers, you can be confident that you are getting the highest-quality education and setting yourself up for success in the digital marketing industry.

Enquire about our Digital Marketing Courses today

Looking for a trustworthy way to earn your digital marketing certificate? Look no further than e-Careers.

Our training courses are certified and globally recognised, providing a gateway to career advancement regardless of your experience level.

Contact us now to explore our comprehensive range of online training and certification options for digital marketing. Get ahead in your career with e-Careers!