How to get a career in Digital Marketing
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How to get a career in Digital Marketing

The role of a Digital Marketing Manager is one for which there is a huge demand in the UK job market. Anyone who is highly organised yet creative and with a head for data and thrives on seeing businesses grow would be a good fit for this role.

You may be wondering how to become a Digital Manager that is equipped with the skills that employers are looking for. Skilled digital marketing managers are highly sought after, and with experience, digital marketing can be a well-paid career path. Although a career in digital marketing may occasionally be demanding, requiring you to meet organisational KPIs, it can also be a highly rewarding career path. If you are skilled at utilising data and have a good command of English, perhaps digital marketing is the career route for you.

If you are looking for more information about digital marketing as a career path you are in the right place. In this article, we aim to give you more details to enable you to decide whether digital marketing is the right path for you. We will look at an overview of the day-to-day tasks of a digital marketing manager and examine the best way to start your career in digital marketing industry.

What does a Digital Marketing Manager do?

As a Digital Marketing manager, you might work within an organisation’s in-house marketing department, helping to plan and implement digital marketing strategies for products and services. Alternatively, you may find work with a digital marketing agency, or even freelance.

Common tasks and day-to-day duties of digital marketing managers include:

  • Planning and implementing digital marketing campaigns across a variety of platforms.
  • Building and maintaining a brand’s social media presence.
  • Reporting on the success of digital marketing campaigns against organisational KPIs.
  • Identifying trends and insights and staying informed about developments in the world of digital.
  • Building and maintaining a strong web presence, as well as optimised landing pages.
  • Collaborate with external agencies where required (for example, graphic designers or web developers).

How much can a Digital Marketing Manager earn?

In terms of salary for digital marketing managers, this depends greatly on your level of experience and where you are located in the UK. The average salary of a digital marketing manager in the UK is around £35,000 per annum, however, expert digital marketing managers are likely to earn considerably more than this, and those starting out in the industry will earn less.

As a Digital Marketing Manager, you will be able to command a higher salary as your level of experience and knowledge increases.

Do you have the skills needed to become a Digital Marketing Manager?

Arguably, a digital marketing manager’s number one quality will be a strong ability to communicate a brand’s message via digital platforms. Other key skills and qualities include:

  • Excellent verbal and written communication skills.
  • First-class organisational skills and the ability to manage multiple campaigns at one time.
  • Strong attention to detail and accuracy when dealing with complicated information.
  • The ability to generate new and innovative creative campaigns.
  • Knowledge of existing and emerging social media platforms.
  • Good IT skills.

What do career prospects look like for Digital Marketing Managers?

There is currently a very high demand for digital marketing managers in a variety of sectors including public and private sector, large multi-national firms to and smaller independent businesses or charities. This is a rapidly growing field and there is potential to work in a variety of industries as a digital marketing manager.  Nowadays, every single company needs a digital footprint in one form or another.

Many digital marketing managers find work within an agency where they will work on behalf of a diverse range of clients. It is advisable for an aspiring digital marketing manager to start in a general marketing, or account management role, then specialise in different facets of digital marketing in order to gain relevant working knowledge of the field. This is likely to eventually lead to well-paid strategic digital marketing roles and will increase your ability to work with large corporate clients if this is what you choose to do.

Many digital marketing managers will specialise in specific areas of digital marketing, for example, email marketing, SEO, or social media marketing. Some digital marketing managers will go on to become self employed digital marketing consultants.

How do I become a Digital Marketing Manager?

Digital Marketing is a very popular career choice, however, there remains a high demand for qualified digital marketing managers in the UK. Some aspiring digital marketing managers will take accredited digital marketing courses with an organisations like e-Careers.  Some digital marketing managers will begin their career journey by attaining a degree in digital marketing, however digital marketing is a career that is better suited to actual practical work experience and then gaining digital marketing certifications part-time, as they work.

Practical workplace experience is arguably the most important factor in becoming a digital marketing manager. Digital marketing managers frequently top up their skills with certified digital marketing qualifications, such as those offered by e-Careers, in order to ensure that their skillset remains highly sought after by employers. e-Careers allows you to study a DMI course part-time at a pace that suits you without having to give up your main employment or take on university debt.

Entry requirements

In terms of what you need to become a digital marketing manager, there are no concrete requirements. There are many routes to this career, however, specific digital marketing qualifications will undoubtedly set you apart from other applicants to digital marketing roles.

Call us on +44 (0) 20 3198 7700 to speak to one of our Career Consultants today, to discuss your career goals or get started.


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