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DMI - Digital Marketing Institute

DMI Certified Search Marketing Specialist (Professional Diploma)

Course Overview

This Certified Search Marketing Specialist training course from the DMI, teaches you SEO, paid search (PPC), Google Adwords, Microsoft Ads (Bing Ads), and digital display advertising, giving you the knowledge and skills to make a difference. 

Search marketing is an essential tool for any successful business and organisation. This specialised professional certificate in search marketing by the industry recognised Digital Marketing Institute (DMI) will give a complete grounding in search marketing. It can benefit both ambitious individuals looking to climb the career ladder and business owners looking to boost their engagement.

You will learn:

  •    SEO
  •    Paid Search (PPC)
  •    Display Advertising
  •    Google Analytics 
  •    Strategy & Planning

Become a Certified Search Marketing Specialist, with the Digital Marketing Institute. Enrol today! 

Key features
  • Delivery Method: Online
  • Exam: Included
  • Course Access: 6 months
  • Accredited by the DMI
  • Join a community of over 595,000
  • Incl. 12 Months DMI Membership
£1,395£1,195Inc. VAT
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Key features
  • Delivery Method: Online
  • Exam: Included
  • Course Access: 6 months
  • Accredited by the DMI
  • Join a community of over 595,000
  • Incl. 12 Months DMI Membership
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Course Details

Why study the Search Marketing Specialist with e-Careers?

We have developed an expert team over the last 10 years since our inception. In that time, we have trained over 590,000 delegates globally, which has helped offer the highest quality training.

By refining our processes, partner relationships, and course materials, we can offer high-quality training solutions for our delegates. 

If you're looking to make your mark in the digital marketing sector, you will benefit from earning industry recognised certifications, and as such, the Digital Marketing Insititute's training courses will be of real benefit, to help you get trained to the required level for success.

You will benefit from:

  •    Being trained by an outstanding Digital Marketing training provider.
  •    Earning a globally recognised certification.
  •    1-year FREE DMI membership included.
  •    Joining a global network of over 120k members.

Our Trustpilot rating is excellent with 5-stars. 

Is the Search Marketing Specialist course suitable for me?

If you are looking to excel in the marketing industry, and particularly focus on search marketing skills, this course is for you. It does not require previous qualifications or experience, making this suitable for beginners. If you are a business, this course can be particularly useful when upskilling staff internally, particularly in the ever-changing world of marketing, where this is a key skill.

You would benefit from this course if you are a:

  •    Junior Search marketer looking to upskill
  •    Sales and marketing professional looking to enhance your search knowledge and skills
  •    Marketing Manager or Team leader
  •    Business Consultant or Developer.
  •    Entrepreneur

By knowing how to implement SEO tactics you can boost search ranking and get to grips with the most effective inbound marketing tactics available. Become a certified specialist in search marketing and prepare the leverage on innovative and creative search strategies to gain a competitive advantage – for either your career or business.

This Certified Search Marketing Specialist Professional Diploma from the Digital Marketing Institute, will give a complete understanding of search marketing, helping you to apply for the following job roles: 

  •    Digital Marketing Executive - £25k
  •    SEO Specialist - £28k
  •    SEM Specialist - £28k
  •    Digital Marketing Manager - £40k
  •    Analytics Manager - £60k

(Source: Payscale)

Search Marketing Specialist Syllabus

  •    Introduction to Search Marketing
  •    SEO Set up
  •    SEO Content
  •    SEO Workshop
  •    Paid Search
  •    Display Advertising
  •    Analytics with Google Analytics
  •    Strategy & Planning

Search Marketing Specialist Exam Details

Exam Format - Computer-based, multiple-choice.

Duration - up to 3 hours.

Pass Mark - 60%.

DMI Membership

All DMI courses include six months access to the DMI membership network. The access is available 24/7 and provides you with a plethora of resources including DMI’s own content library with helpful tips and best practices guides, upcoming webinars and CPD short courses to keep your skillset relevant. If you are looking to deliver the perfect social media campaign to raise awareness of your company or wanting to utilise up-to-date optimisation techniques for eCommerce or UX – the DMI membership will deliver what you need, and for the first six months, it’s all yours, absolutely free.

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