e-Careers
Professional Diploma in Digital Strategy & Planning
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Professional Diploma in Digital Strategy & Planning

Professional Diploma in Digital Strategy & Planning

Overview

What is the Professional Diploma in Digital Strategy and Planning course?

This digital strategy course is the perfect qualification if you have your sights set on a career within the digital industry and strategy in particular. This course will provide you with an insight into the importance of planning and executing digital marketing strategies in this digital age. The Professional Diploma in Digital Strategy and Planning is a respected and recognised digital strategy course by the Digital Marketing institute – renowned for setting global standards in digital marketing.

Course accreditation

Course Code EC113113
Course type Online Course
Course Access 1 Year
Associated Certification Professional Diploma in Digital Strategy & Planning
Processor 1 gigahertz (GHz)
RAM 1 GB
Operating Systems Windows 7,Windows 8,Windows 10,Mac OS,iOS
Browsers Internet Explorer 8 or above,Google Chrome,Safari 6 or above,Mozilla Firefox
Compatibility Windows, Mac, iPhone, iPad, Android

Who is it for

Is the Professional Diploma in Digital Strategy and Planning online course right for me?

This digital strategy course is perfectly suitable for all skill levels – whether you already work in marketing and wish to diversify your skill set, or you’re an experienced Digital Marketer who wants to formalise your skills with a diploma. There are no pre-requirements necessary to enrol on this digital marketing strategy course, so it’s ideal if you want to get your foot in the door in the digital world.

Careers

What job could I get with a Professional Diploma in Digital Strategy and Planning qualification?

After you’ve obtained your digital strategy certification you can expect to excel in positions where you’re involved with planning a digital strategy for your organisation or in future positions within the digital marketing industry.

Why study with us

Why study a Professional Diploma in Digital Strategy and Planning course with e-Careers?

  • You become a certified digital strategy and planning professional.
  • You gain confidence in executing successful digital marketing campaigns on a global scale.
  • You learn through a variety of teaching methods and tools, including video lectures, practical exercises and access to an online tutor.
  • There is technical support available if needed.

Course Details

What are the Professional Diploma in Digital Strategy and Planning online course modules?

Units of study contributing to the Digital Strategy course:

  1. Introduction
  2. Traditional Communications
  3. Digital Communications
  4. Digital Channels
  5. Digital Display Advertising
  6. Social Customer Service
  7. Budgets
  8. Personnel
  9. Risk & Reputations
  10. Analytics
  11. Strategy Formulation

No exams are included within this course. You are only required to complete the course in order to receive your Professional Diploma in Digital Strategy & Planning.

What does the Professional Diploma in Digital Strategy and Planning distance learning course cover? 

The Digital Strategy course covers:

  • An introduction to digital strategy and planning, including a look at the evolution of traditional marketing.
  • The use of traditional communications to develop messaging for products, services and brands.
  • Digital communications and how to tailor your approach to your customers.
  • SEO, PPC and other key digital channels.
  • The different digital display advertising channels, including video and in-app ads.
  • Integrating social networks into your digital marketing strategy.
  • Budget-friendly digital marketing tools such as social media, as well as paid channels.
  • The challenges you might face when integrating digital communications, and how to operate online safely and securely.
  • Identifying key risks including identity theft, social engineering, fraud, malware, hacking and more.
  • Gaining knowledge of analytics and the benefits of a formal analytics programme.
  • Putting together a strategy for your organisation, using the skills and knowledge gained throughout the course.
£1,950  inc. VATEnquire NowAdd to cart

Course options

Professional Diploma in Digital Strategy & Planning

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