Specialist Professional Diploma in Digital Strategy & Planning - Online

What is the Professional Diploma in Digital Strategy and Planning course?

This digital strategy course is the perfect qualification if you have your sights set on a career within the digital industry and strategy in particular. This course will provide you with an insight into the importance of planning and executing digital marketing strategies in this digital age. The Professional Diploma in Digital Strategy and Planning is a respected and recognised digital strategy course by the Digital Marketing institute – renowned for setting global standards in digital marketing.

Gain a Professional Diploma in Digital Strategy and Planning, with the Digital Marketing Institute. Enrol today! 

Key features
  • Delivery Method: Online
  • Exam: Included
  • Tutor Support Included
  • Course Access: 6 months
  • Accredited by the DMI
  • Incl. 12 Months DMI Membership
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Key features
  • Delivery Method: Online
  • Exam: Included
  • Tutor Support Included
  • Course Access: 6 months
  • Accredited by the DMI
  • Incl. 12 Months DMI Membership
Course Reviews
Course Details

Is the Professional Diploma in Digital Strategy and Planning online course right for me?

This digital strategy course is perfectly suitable for all skill levels – whether you already work in marketing and wish to diversify your skill set, or you’re an experienced Digital Marketer who wants to formalise your skills with a diploma. There are no pre-requirements necessary to enrol on this digital marketing strategy course, so it’s ideal if you want to get your foot in the door in the digital world.

What job could I get with a Professional Diploma in Digital Strategy and Planning qualification?

After you’ve obtained your digital strategy certification you can expect to excel in positions where you’re involved with planning a digital strategy for your organisation or in future positions within the digital marketing industry.

Why study a Professional Diploma in Digital Strategy and Planning course with e-Careers?

  • You become a certified digital strategy and planning professional.
  • You gain confidence in executing successful digital marketing campaigns on a global scale.
  • You learn through a variety of teaching methods and tools, including video lectures, practical exercises and access to an online tutor.
  • There is technical support available if needed.

What are the Professional Diploma in Digital Strategy and Planning online course modules?

Units of study contributing to the Digital Strategy course:

  • Introduction
  • Traditional Communications
  • Digital Communications
  • Digital Channels
  • Digital Display Advertising
  • Social Customer Service
  • Budgets
  • Personnel
  • Risk & Reputations
  • Analytics
  • Strategy Formulation

What does the Professional Diploma in Digital Strategy and Planning distance learning course cover? 

The Digital Strategy course covers:

  • An introduction to digital strategy and planning, including a look at the evolution of traditional marketing.
  • The use of traditional communications to develop messaging for products, services and brands.
  • Digital communications and how to tailor your approach to your customers.
  • SEO, PPC and other key digital channels.
  • The different digital display advertising channels, including video and in-app ads.
  • Integrating social networks into your digital marketing strategy.
  • Budget-friendly digital marketing tools such as social media, as well as paid channels.
  • The challenges you might face when integrating digital communications, and how to operate online safely and securely.
  • Identifying key risks including identity theft, social engineering, fraud, malware, hacking and more.
  • Gaining knowledge of analytics and the benefits of a formal analytics programme.
  • Putting together a strategy for your organisation, using the skills and knowledge gained throughout the course.

DMI Membership

All DMI courses include twelve months access to the DMI membership network. The access is available 24/7 and provides you with a plethora of resources including DMI’s own content library with helpful tips and best practices guides, upcoming webinars and CPD short courses to keep your skillset relevant. If you are looking to deliver the perfect social media campaign to raise awareness of your company or wanting to utilise up-to-date optimisation techniques for eCommerce or UX – the DMI membership will deliver what you need, and for the first 12 months, it’s all yours, absolutely free.

Exam details 

From May 29th, 2020 delegates will be able to book and complete their DMI exams online. This means it is now possible to complete your exams from the comfort and security of your own home. This is referred to as ’Online Proctoring’.

What to do next

If you have not booked your Exam:

If you’re ready to book your exam now and would like to take it online, you can schedule your exam here - (Please note it takes 3 - 4 weeks to get an appointment date and time for your exam).

If you have booked your exam, but would like to take the exam remotely instead of at a Test Centre:

That’s fine. First, you need to cancel your scheduled exam and then re-book following the instructions for the online proctoring options. You can cancel your exam up to 24 hours in advance of the scheduled date and time.

If you have booked your exam at a test centre and prefer to take the exam there.

Leave it as planned. You don’t need to do anything.

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