Specialist Professional Diploma in Social Media Marketing - Training & Exam


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What is the Specialist Professional Diploma in Social Media Marketing course?

The Specialist Professional Diploma in Social Media Marketing course is made up of ten modules, including content creation and content outreach, plus in-depth looks at the key social media platforms of Facebook, Twitter, LinkedIn, Google+ and YouTube. You’ll also study future trends and strategy planning to come out with a good all-round skills base in social media marketing. You will be awarded with a certification from the industry-recognised Digital Marketing Institute (DMI).

Available delivery methods for this course




Group booking

Group booking

Key features of the course

  • Delivery Method: Online
  • Exam: Included
  • Tutor Support Included
  • Course Access: 6 months
  • Accredited by the DMI
  • Incl. 12 Months DMI Membership
Specialist Professional Diploma in Social Media Marketing - Training & Exam
£1,246 ex. VAT

In 2017, there were 2.46 billion registered social media users worldwide, with social network outreach increasing everyday it is important to understand this modern phenomenon in a marketing context.

We offer monthly finance with 0% interest – view options on the checkout page. All prices inclusive of VAT

Is the Specialist Professional Diploma in Social Media Marketing online course right for me?

This course is for those interested in a career in social media marketing or business owners who wish to use social media marketing to improve their business reach. If you have a keen interest in social media marketing and you want to progress your career then this course is for you. If you are a business, why not upskill employees internally with this course and widen your audience reach through social media?

What job could I get with a Specialist Professional Diploma in Social Media Marketing qualification? ­­

Did you know 74% of DMI graduates are employed in Digital Marketing roles? Master the necessary skills to advance your social media skills and you can upskill your current marketing role or become a Social Media Strategist.

You can also work in roles such as:

  • Social Analyst
  • Social Media Specialist
  • Digital Marketing Manager
  • Social Media Manager
  • Digital Marketing Communications Manager

Why study Specialist Professional Diploma in Social Media Marketing Online Course with e-Careers?

  • Study online for the ultimate learn-anywhere convenience.
  • Industry validation by Google, Twitter, LinkedIn and Facebook.
  • Become a certified social media marketing professional.
  • Study resources include video lectures, practical exercises and access to an online tutor.
  • No previous experience, qualifications or a background in marketing required for this professional diploma.
  • Course designed to teach all you need to know about social media marketing.
  • Kickstart an exciting new career in marketing or take your business to the next level with effective online marketing.
  • Business owners will find this course a wise investment for themselves or for key members of marketing staff.
  • Add an impressive qualification from the Digital Marketing Institute to your CV.
  • Examination fee included in the cost of the course.
  • Help and support available if required.

What are the Specialist Professional Diploma in Social Media Marketing online course modules?

  • Introduction
  • Content Creation
  • Content Outreach
  • Facebook
  • Twitter
  • LinkedIn
  • Google+
  • YouTube
  • Future Trends
  • Strategy & Planning

Specialist Professional Diploma in Social Media Marketing exams

The exam is a three-hour Pearson Vue computer-based examination. Once you have successfully completed this exam you will be awarded with the DMI Accredited Specialist Diploma in Social Media Marketing, which is a Digital Marketing certification that is globally recognised.

What does the Specialist Professional Diploma in Social Media Marketing course cover?

Work through 30 hours of quality course materials split across 10 modules to develop a professional understanding of social media marketing.

  • Begin with an introduction to the foundation principles and key channels of social media marketing.
  • Learn how to develop an integrated and effective social media marketing strategy.
  • Follow on with a module on content creation, its value and what makes it shareable.
  • Look at content outreach including content seeding, promoting and distribution to achieve maximum reach.
  • Develop an understanding of Facebook and plan an overall Facebook advertising strategy.
  • Continue on to look at Twitter and how to use it to target potential customers. Also look at measurement using Twitter analytics.
  • Follow with a module on how to use LinkedIn as an advertising platform, including everything from ad copy creation to measurement and more.
  • Learn how to use Google+ to generate engagement, including how to use platform specific features like Events and Hangouts.
  • Move on to YouTube and understand how it works as a content sharing platform.
  • Examine future trends and learn how to integrate any social media platform into your social media marketing strategy.
  • Finish with a module on strategy and planning to cultivate the essential skills needed to create and implement a successful model for a social media marketing strategy.

DMI Membership

All DMI courses include six months access to the DMI membership network. The access is available 24/7 and provides you with a plethora of resources including DMI’s own content library with helpful tips and best practices guides, upcoming webinars and CPD short courses to keep your skillset relevant. If you are looking to deliver the perfect social media campaign to raise awareness of your company or wanting to utilise up-to-date optimisation techniques for eCommerce or UX – the DMI membership will deliver what you need, and for the first six months, it’s all yours, absolutely free.

We’re trusted by

Individuals, small businesses and large corporations who have used e-Careers since 2001. Here are some names you’ll recognise:

Saatchi & Saatchi
American Express

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