There has been an exponential increase in digital marketing jobs advertised over the last few years. As companies struggle to gain market share in the online world, companies have been looking to diversify their digital marketing teams with professionals specialising in a wide range of skills.
In this article, we will explore what your career in digital marketing could look like. We will also look at digital marketing training and how you can get started with a relevant digital marketing course.
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Here are some examples of areas you can specialise in when looking to launch your career in digital marketing:
Search Engine Optimisation (SEO)
SEO professionals are in high demand due to the importance that Search Engines play in digital marketing today. Ensuring consistant website traffic is an important part of this type of marketing, and someone in this role will be responsible for improing traffic from SEO improvements.
Almost every business competes to improve their search engine ranking position, and this is typically where an SEO Specialist will be beneficial. Although SEO can seem like a highly technical area, specialists rely on a range of tried-and-tested strategies to get the best results for their clients looking to rank highly in the main search engines for relevant keywords.
Successfull SEO relies on strong organisational skills and the ability to react quickly to the needs of clients, as well as an ability to research relevant keywords and integrate them into website content appropriately.
Paid Search Marketing
While many companies employ an SEO specialist to improve their organic ranking on Google, other companies use paid search marketing as a method for catching the eyes of potential customers. As a Paid Search Manager, you will have a budget for creating and managing ad campaigns for your clients.
It is possible to manage multiple campaigns at one time and to use a range of different templates and layouts for adverts to create the strongest impact on potential customers. As is the case in other areas of digital marketing, the success of paid search campaigns is measured by the number of successful ‘conversions’ that each ad group generates.
In the world of digital marketing, there is a constant requirement for new content from companies looking to find innovative ways to market their products and services. As such, many businesses employ dedicated Content Managers to ensure a steady flow of high-quality content as part of their online presence.
As a Content Manager, the type of content you will be responsible for will vary depending on the needs of the company you are working for. Content may take the form of written content (such as blog posts or whitepapers), video content, images or even audio content (such as podcasts). The Content Manager may be responsible for commissioning the content required or might even have skills in creating the necessary content.
In recent years email marketing has evolved to become a highly specialised area and is a popular area of expertise for many digital marketing professionals. As an Email Marketer, it is likely that your main goal will be to encourage web traffic to your client’s website to maximise sales (or other types of conversions).
Email marketing relies on the marketer being able to use methods such as A/B testing to create highly successful email marketing campaigns. As an Email Marketer, you should be able to combine compelling copy with attractive graphics to create appealing email marketing templates.
Social Media Marketing
Social media marketing is another field that digital marketers often choose to specialise in. Social media marketing centres around using a range of social media platforms (Facebook, Twitter, Instagram, and TikTok) to boost their client’s web presence.
Social media marketing is a very fast-moving area, so it is important that you can adapt quickly to new trends throughout the course of your career as a social media marketer.
Digital Marketing Analyst
Finally, more and more companies are funnelling investment into the gathering and analysing of data. Interpreting and utilising data correctly can be highly valuable to companies, so it is no surprise that there is a high demand for digital marketing analysts to fill these roles.
If you are looking to become a Digital Marketing Analyst, you should look at getting experience within a similar role. With experience, you can move into more challenging and well-paid positions in digital marketing data analysis.
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Why opt for a career in digital marketing?
There are many reasons to consider a career in digital marketing. Digital marketing is an area in which there are plenty of opportunities for skilled candidates. After gaining a few years of quality digital marketing experience it is possible to progress into more senior, higher paying job roles. Many digital marketers also work as freelancers and can choose their own hours and hourly rate.
How to get into digital marketing
A successful career in digital marketing relies on solid industry experience either client side or within an agency. However, taking a relevant digital marketing course can also be a great way to gain the skills, knowledge, and certificates required to get a job in digital marketing.
Call us on +44 (0) 20 3198 7700 to speak to one of our Career Consultants today, to discuss your career goals or get started.