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Guide to eLearning, upskilling & studying for a career change

eLearning, an overview
eLearning (also known as “online learning”, “distance learning” or “virtual learning”), is the process of studying a course or learning about a subject, via an online platform. The term eLearning was coined in the late 1990s, during a CBT systems seminar, and we’ve been using it ever since. There is a wide range of topics and levels you can study, with popular subjects being:
  • Business (Management, Leadership, MBA)
  • Digital Marketing
  • Accounting
  • Project Management (Lean Six Sigma, Prince2)
  • Cyber Security
  • Mortgage advisor (CeMAP)
If you’re considering studying online for a career change or you need to up-skill for your current job, be sure to choose a reputable organisation. e-Careers is an award-winning, long-standing, professional provider of education courses, with online and classrooms-based courses. We’ve helped over 500,000 delegates around the world through online studying and we have over 15 years’ experience in this industry.

Benefits of eLearning

Online courses have made studying more accessible than ever before. This is especially true for those with demanding work schedules, or families and homes to take care of. Often our busy lives can cause us to put our plans to learn something new on hold, and years can pass by before we get focused again.

It’s hard to work full time and attend a college or university class, but online courses have made learning in a busy environment, much easier! You’ll have the freedom to study where and how you like, if you have an internet connection and a laptop. This means that you can study on your daily commute, on your lunch break, in the evenings or at weekends.

Other benefits of online learning, including:

Gain a recognised accreditation while working – If you’re currently working but looking to either up-skill or change career, it can be hard to study and work. Having the option to learn from home greatly helps you with this and provides a framework to become accredited in your own time.
Course materials
Access to course materials – Most institutions allow you to use the course materials for a significant time, such as 12 - 15 months. This gives you a good amount of time to use and learn the materials provided, until the end of your course.
Course tutors
Access to industry specific course tutors – When you enrol on a course with e-Careers you’ll have help at every step of the way. There may be times you need help or advice, and this is when the guidance from a course tutor is invaluable.
Career growth
Fast-track your career growth. You can study from such a range of courses, that you will be able to find something that suits your situation. If you’re looking to move into a career or grow within a career you are already in, this is a great way to get the knowledge and practical skills needed. You will also have the option to study more advanced courses too, giving you grounds from a promotion and pay-rise.

Whatever your reason for choosing to study is (change of career or upskilling for your current job), enrol on an online course with e-Careers today, and plan aside whatever time you can spare to get accredited in the area of your choice.

Upskilling: what it is and how it can benefit you

Upskilling puts a focus on continuous learning for employees and is quickly becoming a necessary part of progression within a company. It helps employees gain the skills they currently don’t have, to do a job they either need to do or want to do in the future. Upskilling has been a real buzz-word for organisations since 2018 and has been used to help fill company skills-gaps internally.

For example, you may be the only employee responsible for marketing in your office. As the marketing manager, your job is to improve brand awareness and increase leads, sales and ultimately revenue for your business, through different marketing channels. One of the most important marketing methods today is digital marketing but if you or your organisation is lacking experience in digital marketing, you won’t be able to effectively use this method to help grow and support your company goals. This is where upskilling benefits both you and your company.

By taking a certified digital marketing course, you’ll be able to learn more about digital marketing and gain the knowledge, practical techniques and tools required to utilise this essential marketing method. You’ll also gain an industry recognised accreditation with a certificate to support your knowledge.

Studying for a career change

There may come a time in your life when you decide that your skills and interests would be better suited elsewhere, or you want to completely move from the career you’re currently in and start something in a new and exciting industry. According to Careers in depth: "nearly half of the UK workforce are stuck in careers they don’t truly enjoy and would love to change their path". To put that into perspective, that’s approximately 16 million workers in the UK!

There are typically three types of employees when it comes to career paths:

  • Those who spend their whole lives in the same industry (with some of these people staying in the same job role/ company for their whole careers).
  • Those who spend a fairly long period of time working their way up to a senior level within an organisation and then decide to change careers, to do something completely different.
  • And, those who are constantly changing job roles and industries, sometimes for progression and pay rises, but other times just to keep things interesting.

Neither of the above is the right or wrong format to follow. What you want from a career depends entirely on you and your goals. With each style, there comes different pros and cons, which is why personal preference plays a part. A lifetime in the same job and company provides excellent job security, pensions and growth. Changing career after a decade or two in the same industry might bring new life to an otherwise mundane work week while offering better work/life balance. Constantly moving may give you that spontaneity you desire and allow you to work on new projects and meet new people, often.

For those who are considering a change of career, the Guardian gave some great advice. In summary, they proposed that before you consider a career change, you should:

  • Work out why you’re looking to leave your current job
  • Make time to go over your options
  • Do some research
  • Ask others for advice
  • Focus on quality, not quantity
  • Don’t rush - Take your time

We’ll add to that and say that if you are considering a career change, start studying for it with a reputable, award-winning organisation, like e-Careers, to ensure you have high-quality materials, delivered professionally and in a way that is easy to understand and have success in. Some jobs, like Cyber Security, require you to be certified and offer different levels, so consider how far you need to take the courses to have success in a new job, and study to that level.

June – Spotlight on: Digital Marketing

Digital marketing has quickly become a key platform for organisations, both large and small, and the demand for knowledgeable, qualified digital marketing professionals is high. As such, it's essential that those interested in getting into marketing have a firm understanding of digital marketing.

Key Digital Marketing Channels

Key Digital Marketing Channels

While the area of digital marketing continues to evolve, there are a few key channels, which remain essential to any marketing plan, outlined below:

  • Content Marketing
  • Social Media Marketing
  • Search Engine Optimisation (SEO)
  • Pay Per Click (PPC)
  • Display & Video Advertising
  • Email Marketing
  • Website Optimisation
  • Google Analytics

Due to the success of these channels, they're likely to still be relevant in any digital marketing plan in the future, making them an essential skill to master, now.

Roles of a digital marketing professional

No two days are the same in digital marketing! Yes, you’ll work with the same platforms and channels every day, but you'll also discover new tools and ways to share content, frequently. That's the beauty of working in an ever-evolving, always 'on' digital industry.

Research, planning, organisation and scheduling will become second nature, and you'll continually work towards a set deadline. The sooner you can make these a habit, the easier it will be to manage your workload.

Typically, your day will involve writing content, overseeing social media activity, managing and maintaining websites, tracking and analysing website traffic flow, edit and post videos, create and share blogposts, create email campaigns and more.

Typical salaries for digital marketing professionals

Salaries vary by job title, company and experience but currently in the UK digital marketing salaries range from £19,000 to £53,000 a year, with the UK average being £29,050 a year.

Average annual salaries by job role

  • Digital marketing Assistant - £19,555
  • Digital Marketing Manager - £29,050
  • Senior Digital Marketing Manager - £52,084
  • Digital Marketing Director - £63,229

Digital marketing is an in-demand job, with good career progression and above average salaries, making it an excellent career choice.

Get qualified in Digital Marketing

Employees are searching to fill the skills gap in this industry, and so digital marketing professionals are in high demand. The best way to fast-track a career in digital marketing is to get qualified through a reputable organisation.

Most of our digital marketing courses are certified by the Digital Marketing Institute (DMI), who are the awarding body responsible for setting the global standard in digital marketing and selling certifications.

Our Digital Marketing Course

We offer a range of Digital Marketing courses, both classroom-based and online, so you’ll be sure to find something to suit your requirements.

If you’re a complete beginner, we would suggest you start at the Level 1 Certificate in Digital Marketing and then progress onto the diploma course. If you have some understanding and experience in digital marketing, you could start your journey at the Professional Diploma in Digital Marketing.

Once you have completed a diploma course, why not consider becoming a specialist with one of our specialist courses, in either Strategy, Search or Social Media.

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Want to discuss the right course for you? Get in touch